How to make one content system work for sales, marketing, AND customer success

Webinar Description

Too often, B2B companies make customers work hard to find the content they need across multiple customer journey touchpoints. Inaccessible sales materials, scattered support docs, and buried onboarding materials turn customer engagement into a frustrating and poor customer experience. Furthermore, when every team thinks they need their own content system, this creates a disconnected experience that confuses customers and wastes internal resources.

Creating a unified content system that serves all customer-facing teams while maintaining consistency across every interaction not only improves the customer experience but also increases team efficiency and reduces content management overhead.

Key Points

In this webinar, we’ll unpack how your internal content sprawl is eroding customer trust and loyalty, and what it takes to fix it fast across multiple customer touch points.

• Importance of the elusive “single source of truth”

• Keeping your voice consistent when multiple teams talk to customers

• Scale content across different touch points and workflows

• Getting teams to actually use the shared system

• The impact on prospect and customer engagement

Meet Your Experts

Lori Pytlik leads product marketing and sales enablement at CDK Global, empowering sales teams across 15,000+ automotive retail locations with her deep expertise in aligning product knowledge with revenue success.

Diana Wilberscheid serves as Director of Marketing at Lightspeed DMS, bringing decades of B2B marketing experience to help 4,500+ recreation industry dealerships streamline their operations.

Together, they'll share real-world insights on breaking down content silos and creating unified systems that drive results across sales, marketing, and customer success teams.