Episodes
Nelson Gilliat
What do you do when the traditional playbook doesn’t work like it used to? In this episode, Nick talks with Nelson Gilliat, author of “The Death of the SDR: And the Birth of Buyer Centric Revenue“, about why some sales and marketing teams miss the mark when they pursue the traditional “Predictable Revenue” model of revenue generation.
Rish Bhandari
Do Product Marketing and Content Marketing overlap? In this episode I talk with Rish Bhandari, founder and CEO of Content Beta, on why content marketing can be a function of the product marketing team – and reasons why it potentially should not.
Tom Lloyd
When you’re in startup marketing, how do you balance impossible requests? Tom Lloyd, VP of Marketing at Sedna, explains how to do more with less and why being too proactive may not be such a good thing.
Erik Mansur
How do you transition from being a user to the product marketer? In this episode, Nick sits down with Erik Mansur, VP of Product Marketing at Crayon, to understand how to make this transition and what you need to consider.
Felix Krueger
What’s the best way to communicate content changes or additions to the sales team? In this episode, Nick sits down with Felix Krueger, CEO at FFWD, to understand the content communication workflow of content enablement.
Gaurav Harode
How do you keep your sales content up-to-date without losing quality? In this episode, Nick sits down with Gaurav Harode, Founder at Enablix, in Part 3 of our Content Workflow Miniseries to discuss the quality workflow of content enablement
Andrew Gray
What’s the right amount of feedback on marketing assets from the sales team? In part 2 of our content miniseries, Nick sits down with Andrew Gray, Director of Sales Enablement at SambaNova Systems, to discuss how to effectively capture sales feedback.
Jonathan Tavella
How do you turn your sales team into a content engine? In this episode, Nick sits down with Jonathan Tavella, Sales Operations Lead at Minna Technologies, breaks down how to make approval workflows easy and approachable for a growing sales team
Daniel Weiner
When scaling marketing, how do you know if the agency route is right for you? In this episode, Nick sits down with Daniel Weiner, Founder of YouShouldTalkTo in a LIVE episode to discuss building brand online and why it’s so hard to find good freelance and agency help
Jawahar Kanjilal
How do you define sales readiness, and is it really separate from enablement? In this episode, Nick sits down with Jawahar Kanjilal, Founder and CEO of Streamz.ai, to discuss AI-driven sales readiness and why it can be a crucial element for reps to succeed
Andrew Gray
Can you effectively enable sales if you’ve never sold before? In this episode, Nick sits down with Andrew Gray, Director of Sales Enablement at SambaNova Systems, to discuss how sales enablement should really be sales empowerment, and how to break into SE from a traditional sales position.
Shashi Bellamkonda
Does your marketing team need to “speak” in data? In this episode, Nick sits down with Shashi Bellamkonda, VP of Marketing at Involve.ai, to discuss the overlap between analytics and marketing, measuring attribution in the age of AI, and marketing serving as a “center of excellence” within an organization
Anand Patel
Product Marketing is responsible for 1,000 different things – how do you prioritize them all? In this episode of Mind the Gap, Nick sits down with Anand Patel, Director of Product Marketing at Appcues, to discuss prioritizing PMM while maintaining realistic expectations
Matt Stammers
When joining a company as a one-person marketing team, it’s important for your CEO to “get” marketing. But how do you know if your CEO “gets” marketing? In this episode, Matt Stammers, CMO at Zeno Technologies, discusses being a one-man team and being a true partner to the CEO
Felix Krueger
How do you make sales enablement strategic, while still executing on your vision? In this episode, Nick sits down with Felix Krueger, Chief Executive Officer of Fast Forward and creator of the podcast Sales Enablement, to discuss strategic sales enablement, and bold predictions for the future of the industry
Moni Oloyede
What does it take to design the perfect buyer experience, leaving your customers in love with your organization? In this episode, Nick sits down with Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity, to dive into details on understanding the point of view of companies’ target audiences and the gap having a lack of effective communication.
Rory Woodbridge
Everybody wants a differentiated product, but can differentiation come from the message, and not the software? Nick sits down with Rory Woodbridge, Senior PMM at Pleo and author of The Product Marketer, as they discuss messaging-led differentiation and the key for PMM’s to work more effectively with product managers.
Phillip Brougham
How do you effectively create a culture of collaboration between product marketing and sales? Nick sits down with Phillip Brougham, Senior Product Marketing Manager at Unbabel, as they discuss why customer empathy and understanding are your secret weapons when helping the sales team, and dive deep into crafting product marketing OKR’s.
Alessandra Colaci
How do you bridge the gap between sales and marketing in a product-led growth organization? In this episode, Nick sits down with Alessandra Colaci, VP of marketing at Mailshake and host of the “Marketing is Hard” podcast to discuss how to align sales and marketing in a PLG environment.
Jason Myers
How do you create a sales and marketing culture of Demand gen but still create quality leads? In this episode, Jason Myers, CRO at Austin Lawrence Group, discusses how to build genuine demand for your product through content marketing and lays out a scalable content-based sales and marketing growth strategy.
Jason Oakley
Does Product Marketer “Imposter Syndrome” exist? Nick sits down with Jason Oakley, sr. dir. Of PMM at Klue, to talk through the unnecessary stress that many new PMM’s face, and how to feel confident in your role as a PMM.
Erin Sarris
Should sales enablement managers be tasked with creating sales content? In this episode, Nick sits down with Erin Sarris, Sr. Content Strategist at PayPal, to understand why good content is so important for SE teams, and why good sales content may require dedicated resources
Emil Mladenov
What should be marketing’s role in revenue generation, and how does content play into that role? In this episode, Nick sits down with Emil Mladenov, VP of Corporate and Digital marketing at Inspirata, to discuss analytics, challenger marketing, and how sales and marketing think differently about revenue.
Will Devlin
How do you bridge the gap when it’s just two people? In this episode, Nick sits down with Will Devlin, head of marketing at MessageGears, to talk through life as a marketing team of one, and how to work with sales as you scale.
Kristina Libby
How do you effectively market and sell products that are so complex that most people can’t understand how they work? Join us as Kristina Libby, CMO at Hypergiant, describes how to be the ‘cool kids in the room’ when selling AI-powered software, and lessons she’s learned from building a brand while also fueling sales.