Get more case studies

It’s on every product marketer’s to-do list: get more case studies. But if everyone is doing it, why is it so hard?

This enablement recipe covers everything from getting in front of your customers to creating exciting formats that will convert your prospects. Enjoy!

1

It takes a village

Let’s face it, planning the perfect sales kick off is tough – use these 6 tips to nail your upcoming SKO.

Read Chapter 1
2

Timing is everything

Since you’re celebrating all the great work their team has done with your product, picking the right time to request their help is key in making it happen.

Read Chapter 2
3

Its not about you

Pitching the case study and creating a process where your customer benefits from the case study is an incredibly important aspect to getting buy-in.

Read Chapter 3
4

Handling lengthly approval processes

Knowing how to navigate, and even get ahead of, this process is going to be crucial to making your customer story public.

Read Chapter 4
5

Don’t limit yourself

It’s 2021. People are on their smartphones 99% of the time, we meet digitally with people across the world, Billionaires ARE LITERALLY GOING TO SPACE… And yet many product marketers choose to create stale text-only PDF case studies to tell their customer stories. Why?

Read Chapter 5

Get more case studies

It takes a village

Timing is everything

Its not about you

Handling lengthly approval processes

Don’t limit yourself