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How Paddle created one source of truth and transformed sales enablement

How five members of the Paddle team use Enablix to organize content, onboard new team members and track prospect analytics.
Key Outcomes
15% Faster Onboarding Of AEs
Account Executives are able to onboard faster and hit quota consistently starting in their first quarter
Sales Finds the Content They Need Independently
SDR's ramp consistently – meaning fewer months of missed quota
More Effective, Personalized Sales Cycles
Insights and analytics give sales the tools they need to tailor the sales process to each prospect
Eliminate Low Value Enablement Tasks
Sales Enablement team is able to spend less time managing content and other admin tasks

Company background

Paddle, one of the leading providers of payment infrastructure for SaaS companies, works with B2B and B2C SaaS companies world-wide to help them get paid, and stay compliant. With a rapidly expanding team and a complex sales motion spanning multiple regions and buyer types, Paddle needed a way to make content, onboarding, and enablement scalable and consistent.

The Problem: Scaling sales enablement in chaos

When Head of Sales Enablement Orla Pollard joined Paddle, she was met with what she calls “absolute chaos.”

Content was scattered throughout different folders in Google, Slack and other places. Sales reps struggled to find the right collateral for their prospects. Account executives pinged their managers or the enablement team just to locate basic materials.

The problem wasn’t lack of content, it was disorganization. Without a single source of truth, sales enablement had become reactive. Valuable hours were lost to searching, updating, and manually sharing resources. For a fast-scaling team selling globally, that was unsustainable.

In addition to content problems, the team was also growing – which made tasks like onboarding new reps or just having re-occurring training sessions far more time consuming than need be. As the sales team expanded at a rapid pace, they soon felt the need for templated onboarding that still felt detailed and personalized. Plus, with remote team members spanning multiple different time zones, there was an overwhelming need for a single source of truth that everyone could access at any time.

Paddle needed a system that could:

  • Centralize and manage content across global teams

  • Provide clear analytics on what’s used and what’s working

  • Streamline onboarding and training for new AEs and SDRs

  • Integrate directly with their daily workflow tools like Salesforce and Outreach

The Solution: One System for All Sales Content and Learning

Paddle chose Enablix as its all-in-one content and enablement hub for sales content, onboarding, and analytics. They weren’t looking for a complicated platform. They wanted something that fit naturally into how the team already worked.

We needed something powerful but not complicated. The team didn’t want another tool to manage — they wanted one place to actually get work done.
Tom Wigmore, Senior Sales Enablement Manager

With Enablix in place, Paddle built a system that mirrored how its teams already worked. 

Reps no longer had to dig through Google Drive or Slack threads to find a deck or a reference document. Using deep-search and tags, sales reps can instantly find decks, battlecards, or release notes.

Onboarding also became more predictable. Instead of piecing together materials from different places, new hires followed clear learning paths inside Enablix. They could watch recordings, review notes, and revisit key concepts whenever they needed a refresher.

Onboarding with Enablix was great, I could easily see all of the content and digest it in multiple different ways, so I feel like I actually got it, learned it, and then could apply it.
- Emily Hebble, Account Executive. 

As reps grew more comfortable, they began using Enablix to elevate the buying experience. Personalized micro-sites became their default way to share demos, proposals, and follow-ups — one organized link instead of a trail of attachments.

Play video below to see the full story.

Behind all of this, analytics brought a new level of visibility. Reps could see which prospects were engaging with what content. Enablement could see which assets were actually being used. And because Enablix lived inside Salesforce, Outreach, and Gmail, nobody had to change their workflow — the tools they already relied on simply became more effective.

What started as an attempt to bring order to the sales team evolved into a system that supports how Paddle sells, learns, and communicates. It streamlined the day-to-day, but more importantly, it helped the team show up more consistently and confidently with every buyer.

Finally, a Home for Everything Sales Need

What began as a way to organize files evolved into a complete shift in how the company enables its people, connects its teams, and engages its buyers.

The sales organization now runs on clarity. Every rep knows where to find what they need, and every piece of content comes from a single, trusted source. The onboarding process that once felt fragmented and manual has become structured, repeatable, and fast. New hires walk into a system that helps them learn, practice, and perform from day one.

Play video below to see the full story.

For enablement, Enablix removed the daily noise. Instead of spending hours fielding Slack requests or chasing down old decks, the team can focus on strategy, training, and insights. And across the business, analytics now connect content usage with outcomes helping leaders see what resonates with customers and what drives deals forward.

Most importantly, the experience feels consistent, for both the sales team and the buyer.