Customer Background
CDK Global provides software solutions to thousands of automotive dealers worldwide. With such a large customer base and product portfolio, CDK needed a way to ensure consistent messaging across sales and customer-facing teams, while giving dealers self-service access to training, product updates, and events.
The problem: scattered content and missed connections
Like many large enterprises, CDK struggled with fragmented systems and siloed communications serving their large customer base.
Sales reps downloaded marketing collateral to their desktops, creating version control nightmares. Customer success managers spent hours responding to repeat requests for basic resources like user guides, event links, and training materials. And customers often missed important updates entirely, buried in email inboxes or spam folders.
We’d already talked to customers a lot, but we weren’t making it easy for them to help themselves. They needed one reliable place to find what they need, when they need it.
- Lori Pytlik, Sales Enablement Lead at CDK
Previous attempts at custom portals never scaled, and CDK’s marketing team was left without a consistent, branded way to engage customers.
The solution: a unified resource center built on Enablix
In 2022, CDK partnered with Enablix to build the Dealer Resource Center, a secure, self-service hub embedded directly in their Unify platform.
For the first time, customers could log in and find everything they needed in one place:
Registration links for upcoming training sessions
Product updates and release notes
User guides and support resources
Invitations to CDK events
With Enablix tracking, CDK can see which assets customers use, how often they return, and what content drives adoption.
It’s become not just a resource center, but a relationship center. Customers know they have one reliable place to engage with CDK.
- Lori Pytlik, Sales Enablement Lead at CDK
Measurable impact on customer engagement
Since implementing Enablix, CDK has seen measurable improvements across multiple dimensions:
Repeat customer engagement: Customers return to the portal multiple times per month, proving its ongoing value beyond one-time downloads.
Webinar attendance up significantly: More customers are finding and registering for training sessions through the portal compared to email-only invitations
Improved customer satisfaction: Early survey results show stronger perceptions of CDK’s communication and connection with customers.
Key success metrics
9,000 engaged customer users who search or access content. Dealers now return regularly to the portal for product updates, event registrations, and training resources.
30–40% lift in webinar attendance. Customers who previously missed email invites are now registering directly through the portal.
Improved customer satisfaction. Annual survey scores show stronger perceptions of CDK’s communication and customer connection, with mentions of the resource center as a differentiator.
A shift in customer enablement
For CDK, Enablix is a new communication channel that strengthens retention, deepens customer relationships, and empowers sales with data-driven insights.
“We’ve given our customers the ability to self-serve and in the process, we’ve made it easier for our teams to serve them better.”
- Lori Pytlik, Sales Enablement Lead at CDK
