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FDA-Approved Medical Device Company Accelerates Market Launch with Rapid Sales Enablement Implementation

One single platform allowed this medical device company to address multiple use cases, including content management, training and physician onboarding. They were prepared for a fast and successful launch, setting the stage to scale and grow.
Story Highlights
Scalable Architecture
Seamlessly grew from 30 to unlimited users
Platform Simplicity
Intuitive interface drove near-universal adoption
Phased Deployment
Crawl, walk, run methodology maximized platform value
Speed to Value
14-day implementation enabled immediate productivity gains

The Challenge: Need to Scale FAST after FDA Approval

A medical device company specializing in kidney stone treatment solutions had just secured FDA approval and needed to rapidly scale their sales operations. With only 40 employees but $60 million in funding invested, they faced critical pressures:

  • Aggressive timeline demands - Internal product launch approaching with new sales reps being hired simultaneously

  • Unlimited user scaling required - Anticipating growing from 30 sales rep users to 75+ in 12 months with more expansion planned

  • Complex requirements - Needed to enable sales teams, marketing staff, and provide customer training capabilities

  • Vendor selection dilemma - Sales team pushed for an industry favorite, but marketing leadership needed simplicity over complex features

The marketing team had a non-negotiable deadline: the first version of their sales portal needed to be operational for their product launch to support their expanding sales organization.

The Decision Process and Solution: Enablix Sales Enablement

In their search for a solution, this medical device company was concerned about fast adoption with their teams and needed a platform that wasn't over complicated with "bells and whistles" and easy to manage. Enablix Sales Enablement was chosen for its ease of use, comprehensive functionality, rapid deployment capabilities and ability to offer phased deployment. Another important factor is that they needed one platform that could handle both internal and external enablement. This paired with it's ability to scale with the company's growth and solve other use cases made this an easy decision for the company.

We see Enablix as a single stock platform - just like we invest in Salesforce to address all our CRM use cases, we invest in Enablix to address all our enablement needs across customers, distributors, and internal employees. - Sales Director

Rapid Implementation:

  • Week 1: Platform configuration and initial setup

  • Week 2: Content migration and user provisioning

  • Day 14: Fully operational and live for internal launch

Phased Solution Deployment for Internal and External Enablement:

  • Phase 1 - Content Management: Started with content management foundation as they grew from 20 to 75 sales reps over 12 months

  • Phase 2 - LMS: Added learning management system for comprehensive sales rep onboarding and training

  • Phase 3 - Department Expansion: Expanded to multiple departments (marketing, regulatory, compliance, HR)

  • Phase 4 - Customer Training Portal: Later implemented dedicated physician onboarding module for 3,000+ potential customers

The platform succeeded because it prioritized simplicity over complex features, enabling medical device sales reps to focus on selling rather than learning software.

The Results: High Adoption and Company Expansion

Within months of implementation, the medical device manufacturer achieved remarkable outcomes that validated their decision to prioritize simplicity and speed. The platform's intuitive functionality and rapid deployment enabled immediate productivity gains while supporting their aggressive growth trajectory.

Here's how Enablix delivered measurable business impact:

Exceptional User Adoption:

  • 153 unique logins in the last 30 days across 194 individuals

  • Near 100% adoption among their 74 sales representatives

  • 80+ additional users beyond sales team across multiple departments

Comprehensive Platform Utilization:

  • 550+ content assets managed for a single-product company

  • Multiple use cases spanning sales enablement, marketing, training, compliance, and customer education

  • Scalable customer training reaching 3,000+ potential physician prospects

Business Impact:

  • Immediate productivity gains from day-one platform availability

  • Seamless scaling from 30 to unlimited users during rapid growth

  • Single platform addressing all enablement needs across internal teams and external customers