A flexible content hub helps Dejero increase partner sales by 15 %

Customer Background

Dejero is a global leader in live video and internet connectivity for critical communications powering everything from Olympic broadcasting to public-safety mobile command units. With a worldwide partner network and a large distributed sales organization, the company relies on timely, accurate, and role-specific content to deliver consistent buying and customer experiences.

The problem: content chaos across a massive, global sales network

Dejero’s marketing team was responsible for supporting both internal sales reps and a sprawling global partner ecosystem - more than 50 downstream sellers for every marketer. Content lived primarily in Google Drive, and that alone created friction. Internal teams could access materials, but partners could not, forcing the team into manual weekly email newsletters and siloed content delivery workflows.

In the beginning, the marketing team was creating content in a vacuum. We didn’t have visibility into what the partner sales were accessing or sharing, and we definitely didn’t have data on what our prospects were engaging in.
— Josh Cronk, Senior Product Marketing Manager

Partner enablement required different pricing sheets, product details, competitive assets, and region-specific enablement content. Tracking who should receive what based on region, tier, product line, or partner type quickly became an operational nightmare.

With no visibility, no consistent way to distribute content, and no tracking on what partners and prospects were engaging with, Dejero knew they needed a platform that could solve both their partner relationship challenges and their sales content enablement issues without increasing their operational load.

The solution: one flexible content platform for internal sales and partner enablement

Dejero evaluated traditional partner relationship management tools and standalone sales enablement platforms, but were concerned it wouldn’t solve the mounting content problems. Enablix’s free 45-day pilot and its uniquely flexible structure convinced them to give Enablix a try.

Within six weeks, Enablix was rolled out to all revenue teams - internal sales first, partners next. With everything centralized, Dejero immediately gained visibility into partner adoption, sales engagement, and prospect activity. For the first time, they could track which partners were accessing and sharing which assets and use that data to guide follow-ups and content creation.

Josh Cronk, Product Marketing Manager at Dejero, instantly noticed that Enablix solved problems he’d never seen another system handle well.

The information architecture is far and away the strongest I’ve seen. Enablix lets us organize content by product and content type without forcing trade-offs. That alone resulted in huge efficiency gains in how our teams find and use content.
— Josh Cronk, Product Marketing Manager

Enablix allowed Dejero to:

Provision content access by partner, region, tier, or product—instantly
Unite internal sales content and partner-only content in a single structured system
Maintain all files in Google Drive while using Enablix as the access layer
Integrate directly with Klue to eliminate workflow fragmentation
Eliminate the bloated tagging system typical of other CMS platforms

Josh emphasized that Enablix wasn’t just flexible, its approach to metadata and naming conventions fundamentally changed how content was created, consumed, and maintained.

Enablix lets us define terminology the way we speak - industries vs. verticals, sell sheets vs. one-pagers. That consistency transformed our entire content experience, both for admins and users.
— Josh Cronk, Product Marketing Manager

And powerful search was another breakthrough:

You can stack categories, labels, and search terms to drill into exactly the resource you need. Other systems collapse under tagging complexity, but Enablix avoids that completely.
— Josh Cronk, Product Marketing Manager

Equally important was the ability to integrate with Dejero’s existing systems:

GSuite integration allowed teams to keep everything in Google Drive while Enablix acted as the access and organization layer
Klue competitive intelligence integration unified competitive battlecards with all sales and partner content in one place

Results: global sales enablement without constant marketing upkeep

Once Enablix went live, Dejero saw immediate internal adoption from both sales teams and partners. Access, searchability, and permissions became seamless - reps no longer spent hours hunting for documents or pinging marketing for the latest version.

Key Business Results

90%+ sales rep adoption every month, with more than half using Enablix weekly
15% increase in partner sales, driven by clearer visibility into partner behavior
20% rise in prospect engagement thanks to easier access to the right content
1–5 hours saved per rep per week on searching and content discovery

Marketing Efficiency Gains

Perhaps the biggest surprise: how little ongoing effort the platform required from marketing.

I log into Enablix maybe twice a week. The platform allows me to spend most of my time creating content and talking with our sales team, and Enablix just stays up to date.
— Josh Cronk, Product marketing manager, Product Marketing Manager