5 Sales Content Adoption Metrics to Measure Enablement ROI
As a B2B marketer, you play a critical role in the success of your company’s sales enablement program. Measuring content adoption provides critical insights to understand how your content is performing, what is working well, and what needs to be improved. In the infographic below, you’ll find five sales content adoption metrics that help you […]
Does sales know what is published on company’s website?
You likely have a ton of content published on your website to generate leads. But your sales team has no idea about the content and that is a missed opportunity.
5 Benefits from Consolidating Access to Trusted Content
Businesses of all sizes are investing more time, resources, and money into content than ever before. According to this 2017 study, most successful B2B marketers dedicate around 39% of their marketing budgets to content. Furthermore, with B2B marketers enable their sales teams with the right content is a big part of their content spend. However, […]
Simplifying Competitive Analysis to Drive Sales
Companies should invest in actionable competitive information because they think it is expensive and time-consuming. But it need not be.
What is your product marketing’s “release to sales” process?
Release a new product? Make sure you have buttoned-down release to sales process to maximize revenue.
A Cloud Storage App Is Not A Content Portal
Companies start using cloud storage apps to arm sales with relevant content. But, very soon they realize it is not a scalable solution.
A Content Catalog Can Help Re-Branding Process
Re-branding exercises are chaotic and inefficient. Involve multiple steps – Auditing content, refreshing assets, communicating to sales. A content catalog can help.
The 80/20 Rule of Enabling Sales With Content
Growing companies start with “we don’t have content to warrant sales enablement investment.” How are companies selling if they don’t have content?
Sales Kickoff – An Opportunity To Up Your Content
Sales Kickoffs are ultra-important. Organizations spend a ton of resources and money on Sales Kickoffs every year. Not only do companies have their entire sales teams in one single location, but they also take other sales-supporting members to help with the kickoff. Everyone huddles down for multiple days to chalk out future plan and strategy. HubSpot […]
Why Storing Sales Content Inside CRM Does Not Pay Off?
CRM is a sales reps primary app. Therefore it is natural to start storing sales collateral in the CRM tool. Though, that is a mistake.
